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American luxury fitness company
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Equinox Fitness is an American luxury fitness company which operates several separate fitness brands: Equinox, PURE Yoga, Blink Fitness, and SoulCycle. Within Equinox’s portfolio of brands, there are more than 135 locations within major cities across the United States, as well as in London, Toronto, and Vancouver. Its global headquarters is in New York City, where there are currently 36 locations.

Contents

History[edit]

The first Equinox Fitness location opened in Manhattan‘s Upper West Side by the Errico family on September 23, 1991. In 2006, The Related Companies purchased Equinox Fitness from North Castle Partners and J.W. Childs Associates. In 2008, Equinox brought Pure Yoga to the United States from Hong Kong, which it operates separately. In 2011, Equinox entered a new market by launching Blink, a separate fitness company with a value-driven membership model.[3][4] In January 2018, Equinox made a minority stake investment in Rumble Boxing.[5]

Relationship with Related Companies[edit]

Equinox is a subsidiary of The Related Companies, one of the largest real estate development and property management companies in the United States.
Stephen Ross, Related’s chairman, sits on the board of directors at Equinox.

Hotel[edit]

In 2016, the upscale gym giant unveiled plans to open luxury hotels in New York City’s Hudson Yards and Los Angeles by 2019.

A Los Angeles location was announced in 2017 in Downtown Los Angeles neighborhood. The Frank Gehry designed development will consist of a 20 story hotel tower with 305 rooms.[6]

Controversy[edit]

Stephen M. Ross, the chairman of The Related Companies, which Equinox is a subsidiary of, embroiled the fitness chain into controversy after scheduling a fundraiser for August 9, 2019 for Donald Trump. The fundraiser sold top priced tickets selling for up to $250,000, which includes a meeting with the president. Consumers linked Ross with Trump’s controversial messages which many believed were counter to Equinox’s and its customers’ core principles. Equinox responded on their social media that Ross was only a “passive investor” but failed to address his leadership position in the company and its board.[7]

Members of the general public, the LGBTQ community, Chrissy Teigen and Billy Eichner called for a boycott of SoulCycle and Equinox in protest of the The Hamptons fundraiser.[8]

References[edit]

  • ^ “Equinox Holdings, Inc. | Company Profile from Hoover’s”. Hoovers.com. Retrieved 2015-10-21..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .citation .cs1-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url(“//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png”)no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  • ^ https://time.com/5647558/equinox-soulcycle-trump-boycott/. Missing or empty |title= (help)
  • ^ Beth Landman. “Sotomayor v. Equinox Fitness: The Case of the Canceled Membership”. NYMag. Retrieved 2015-10-21.
  • ^ Erika Owen (2016-02-17). “Equinox to Launch Hotel Brand with a Focus on Fitness Away From Home”. TravelandLeisure. Retrieved 2019-04-19.
  • ^ “Equinox bets on Rumble’s boxing theme”. New York Post. 8 January 2018.
  • ^ “Surprise: Grand Avenue Project Files for Construction Permits”. 11 August 2017.
  • ^ Ries, Brian (7 August 2019). “Owner of Soulcycle and the Miami Dolphins Faces Outrage and Calls for Boycott Over Trump Fundraiser”. CNN. Retrieved 8 August 2019.
  • ^ DeSantis, Rachel (2019-08-07). “Chrissy Teigen, Billy Eichner and More Call for SoulCycle & Equinox Boycott as Owner Plans to Fundraise for Trump”. People. Retrieved 2019-08-08.
  • External links[edit]