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A personal trainer and fitness coach ate a McDonald’s Big Mac every day for 30 days to prove to his followers that there’s no such thing as a “bad” food.

Jordan Syatt, 28, ate one of the burgers every day in September, but still lost seven pounds in the process by ensuring he was in a calorie deficit overall and factoring a Big Mac into his daily diet. 

Aside from his daily Big Mac, “I ate regular foods,” he told Insider.

“The majority of my diet was whole, minimally processed foods, salads, fruits, vegetables, lean proteins, Greek yogurt, really regular food,” he said.

Syatt, who trains VaynerMedia CEO Gary Vaynerchuk, also made very clear to his 524,000 Instagram followers that he categorically was not recommending people eat a Big Mac every day, and is not saying it’s healthy to do so.

“I don’t want anybody doing this challenge,” he said. “I do not think that this challenge is healthy. I don’t think it’s smart but sometimes you have to do something extreme in order to make a simple point.”

Syatt merely wanted to hammer that point home.

“The whole point of it was to show people that you can include your favorite foods into your diet in moderation and not only not lose progress, but actually continue to make progress, because so many people worry about ruining their entire diet if they go off track for one meal, whatever it is.”

Syatt’s aim was to show people they can eat less nutrient-dense foods without worrying.

“I want you to be able to go to your daughter’s birthday party and have a slice of pizza without feeling guilty or ashamed or worry that you’re ruining your progress; or to go to your nephew’s graduation ceremony and have a slice of cake; or just literally to be able to go out on a Friday night with your boyfriend, girlfriend, husband, or wife and have ice cream without feeling like you’re ruining everything,” he said.